DAVID BECKHAM will add childrenswear to his H&M design repertoire on January 30. The retired football star has created a line of mini-me bodywear pieces for boys, including vests, Henley tops, long-johns and shirts.
The collection reflects the easy, relaxed style of Beckham’s adult range – with vintage sportswear a key inspiration. Beckham will launch his spring/summer 2014 campaign on February 2 during the US Super Bowl – a short film, in which he is locked out of a photo shoot on a rooftop wearing just his underwear, forcing him to undertake some impressive stunts until he reaches safety. The project was directed by Nicolas Winding Refn, who also created Drive and Only God Forgives.
“I loved working with David for his new campaign,” said Winding Refn. “He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality.”
Isha Ku Hay Allgalgaduud Media